Representation Services

Representation Services Built For Longevity

A retained representation model that keeps your brand in the room when production decisions about props, set dressing and real-world products are being made.

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Services

Specialist brand representation for film and television

Larq represents carefully selected brands within the UK film and television industry. We introduce suitable products to production teams, support their consideration for appropriate scenes, and manage the process from initial request through to reporting. Explore each area below.

Proactive Pitching We introduce suitable products to active and upcoming productions through established relationships with production buyers, set decorators, prop teams and art departments.
Cadence Ongoing engagement across active and upcoming UK productions
  • Curated production briefs and opportunity assessment
  • Direct introductions to art departments & prop teams
  • Conflict checking against existing brands
  • Active production engagement at industry pace
Coordination & Supply We manage product requests, availability, logistics, paperwork, approvals, and delivery from first enquiry through to on-set use.
Scope End-to-endnCleared & released
  • Production request management
  • Supply, packaging & on-set delivery
  • Clearances & release paperwork handled
  • Single point of contact for the duration
On-screen Guidance We advise on suitability, context and presentation so products appear naturally, appropriately and in environments that fit the story.
Brand fit Brand-context suitability
Presentation control
  • Context and suitability review per opportunity
  • Brand integrity protection across relevant environments
  • Presentation and positioning guidance
  • Right to decline inappropriate opportunities
Monitoring & Reporting Confirmed broadcast exposure is reviewed and documented through monthly placement reporting, including HD stills, broadcast clips and calculated media value where applicable.
Reporting Monthly reporting with bi-annual performance review
  • HD stills from confirmed broadcast appearances
  • Broadcast clips for internal review and reporting
  • Calculated media value where applicable
  • Monthly reporting with bi-annual performance review
Strategic Reviews We provide practical guidance on which opportunities to pursue, when to step back, and how screen representation can support wider brand and PR activity.
Review Quarterly strategy review
Opportunity selection
  • Quarterly strategy review with your team
  • Opportunity selection & long-term planning
  • Brand-fit assessment for new categories
  • Alignment with wider PR and brand activity
Production Access Long-standing relationships with buyers, set decorators and art departments across the UK production industry, including current approved supplier status with the BBC.
Coverage UK-wide production reach
Broadcast & streaming access
  • Approved BBC supplier with current accreditation
  • Active relationships across ITV, Channel 4, Sky, Netflix, Amazon and Apple TV+ productions
  • Coverage across drama, soap, film and streaming
  • UK-wide production engagement
Process

How representation works for our clients

01

Learn

We get to know your product range, brand rules, audience sensitivities and the environments where your products genuinely belong on screen.

02

Match

We identify productions, settings and genres where your products fit naturally, and rule out unsuitable opportunities.

03

Introduce

We connect suitable products with production buyers, set decorators, prop teams and art departments. There is no cost to the production. Your products are offered as props, not placed as paid media.

04

Manage

We manage production requests, availability, logistics, clearances and delivery, keeping the process clear and controlled from first enquiry to confirmed use.

05

Report

We share confirmed sightings, production details and monthly reporting, including calculated media value. We also carry out six-monthly reviews to assess performance, refine the approach and plan the next period.

Two sides of the conversation

Built for brands Trusted by productions

For Brands

Why brands choose Larq

Selective representation designed to keep your products visible to the right production teams, supported by proactive pitching, product coordination and monthly reporting.

  • Proactive representation to production buyers, prop teams and art departments
  • Access to current and upcoming UK film, television and streaming productions
  • Management of product requests, approvals and logistics
  • Secure monthly reporting and placement tracking
  • HD stills, clips and calculated media value reporting
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For Productions

Why productions work with Larq

Fast access to relevant brands and products, with responsive support, reliable supply and straightforward administration."

  • Curated portfolio of production-ready brands
  • Fast response to live product requirements
  • Reliable supply and delivery coordination
  • Clearances, releases and approvals managed in-house
  • Single point of contact from request to delivery
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FAQ

Every detail, every answer

The practical questions brands and production teams most often ask us about how Larq operates.

How is the commercial model structured? Larq represents carefully selected brands within the UK film and television industry. We introduce suitable products to production teams, support their consideration for appropriate scenes, and manage the process from initial request through to reporting.
  • Monthly representation retainer model
  • Consistent production-facing representation
  • Ongoing pitching, liaison and coordination
  • Specific fees agreed during onboarding
  • Reporting linked to confirmed broadcast exposure
  • Flexibility around screen opportunities
Do you work with smaller or challenger brands? Yes, provided the product fits naturally into the on-screen environments Larq supports.
  • Suitable for both emerging and established brands
  • Retained representation allows value to build over time
  • Fit is assessed by category, availability, usage and screen relevance
  • Strongest opportunities are usually within domestic, retail, workplace, hospitality, lifestyle and everyday screen settings
  • Category exclusivity is respected within reasonable commercial limits
How quickly can screen integration happen? Screen integration is shaped by the production calendar, scene requirements and product fit. Some early opportunities can appear within weeks, but meaningful confirmed exposure more often develops over a 4–6 month period, and sometimes longer.
  • Timing depends on scripts, settings, production schedules and where the product naturally belongs
  • The retained model keeps the brand visible across multiple production opportunities over time
  • Early activity often begins quickly through pitching, sourcing conversations and production engagement
  • Confirmed screen appearances usually follow the rhythm of filming, broadcast and editorial approval
  • Larq does not force products into scenes where they do not naturally fit
  • The strongest results come from sustained, consistent representation rather than a short-term push
What do you need from us to start? We keep onboarding practical and focused. To begin, Larq needs a clear product brief, brand usage rules, sample stock and any category-exclusivity preferences.
  • Short product brief covering range, availability and key uses
  • Brand rules, including preferred and restricted screen contexts
  • Initial stock allocation for production supply requests
  • One onboarding call, followed by a written brief and first stock deliveryle call + written brief + first stock delivery.
  • Any existing PR, marketing or seasonal priorities that may help guide opportunity selection
What is reported, and how often? Larq provides monthly sighting reporting, with bi-annual performance reporting for retained partners.
  • Confirmed broadcast appearances reviewed each month
  • Secure monthly report with HD stills + broadcast clips + calculated media value.
  • Scene, production and brand context added to each report scene, production, audience.
  • Reports are prepared for use by marketing, PR and sales teams
  • Bi-annual reporting reviews wider performance, patterns and future opportunity focus
When should we reach out? As early as possible. The strongest results come when Larq has time to understand the brand, identify the right production environments and build momentum across the production calendar.
  • Brands should reach out when considering screen representation within the next twelve months
  • Larq represents a small, carefully managed portfolio and only onboards new partners when there is capacity
  • Productions should get in touch as early in pre-production as possible
  • Early conversations help with suitability, supply planning, clearances and product availability
  • Larq can also respond at short notice during build, dressing and filming windows where the fit is right
Start a conversation

Where every story begins

Whether you are considering representation for your brand or sourcing real-world products for a current or upcoming production, Larq would be pleased to hear from you.

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