About Larq
Larq represents a carefully selected portfolio of brands across film and television, working directly with production buyers, set decorators, prop teams and art departments.
We stay selective by design. Representing a limited number of brands allows us to remain responsive, commercially focused and closely aligned with how productions actually move.
Our approach is practical, direct and shaped by years of production-facing work. We prioritise clear communication, reliable supply, appropriate presentation and professional representation from first conversation to final reporting.
And when an opportunity is not right, we say so.
Co-founded Larq with a clear belief: brand representation works best when it is built on trust, not volume. His approa ch is to work with a carefully selected group of brands, build genuine production relationships and deliver with consistency, timing and precision.
Before Larq, Ashley spent nearly 15 years at DHL Express, managing outbound export freight teams. It was a fast-paced, detail-driven environment where timing mattered, reliability was expected and small mistakes had real consequences. That experience still shapes how Larq operates today, practical, organised and focused on getting the right brand assets to the right place at the right time.
At Larq, Ashley brings that operational discipline into film and television, where effective brand representation depends on responsiveness, coordination and knowing how to support productions without creating friction.
“Good brand representation should feel effortless on screen. Behind the scenes, it takes timing, trust and constant attention to detail.”
Sue supports Larq’s brand partnerships, client communication and day-to-day coordination across UK film and television product placement. Sue also provides key support to founder Ashley, after sight loss.
Ella heads up Larq’s client data, reporting and placement records, helping keep brand activity organised, accurate and commercially useful for retained clients.
Sam is Company Secretary at Larq and, unofficially, the boss of everything. As Ashley’s wife and key support behind the scenes, Sam helps keep the business organised, grounded and moving in the right direction.
“Through Larq’s ongoing representation within the film and television production industry, our Initial hand hygiene, washroom and medical waste disposal products have appeared across a range of well-known and relevant television productions. These appearances regularly become a talking point for both our sales teams and our customers. ”
If you are looking for a brand partner to represent your products within film and television, or you are sourcing real-world products for a current production, we would be pleased to hear from you.
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